African Agri Council

Market Support Programme

Market Support is a programme developed to support agrifood entrepreneurs with technical, operational and management capability as they aim to reach local, regional and international markets.

Our goals

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Seed is stage one where there is an idea that needs to be taken forward.

At this stage the company needs to do intensive market research, AAC will conduct workshops where the attendee will participate in an interaction programme where they will be given the tools to conduct market research for their product.

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Sprout is stage two of the programme - companies classified in this category need to have ongoing production capacity and access to community and local markets.

At this stage the company has been operating for at least a year and wants to increase their reach into the market.

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Tree is stage three of the programme - companies classified in this category need to have been operating for at least three years and have established markets they will have a strong marketing plan and branding and have asocial media presence.

These companies want to expand their market share and explore new markets.

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